Why We Named Our Company Substance
Sometimes the best ideas come from simple conversations. The name *Substance* wasn’t brainstormed in a boardroom or chosen by a branding agency—it came from a real, unfiltered chat with my partner. We were talking about the quality of recruiters across different countries, and he made a point that really struck me: in some places, recruiters are often not respected. There’s a societal and cultural aspect to it—people look down on the profession, largely because of how many recruiters approach their jobs. The way they communicate, the questions they ask, and their overall style can be very different from recruiters in places like the UK, Singapore, or the US, where the industry is seen as a haven for recruitment talent (even though not all recruiters there are great either).
As we kept talking, he was searching for the right word to describe the gap in quality he had observed, and I blurted out, “Substance.” He stopped and said, “Yes, that’s exactly it.” It wasn’t just about technical skills or fancy talk—it was about depth. So many recruiters, especially in certain markets, lack *substance*. They’re all talk and no action, and that’s where the respect gets lost.
The Substance Behind Our Name
That’s how the name of our company was born. *Substance* isn’t just a word—it’s a promise. It’s a reflection of my own work ethic, honed over 15 years of leading both agency and in-house recruitment teams. There’s a reason I’ve built a proven track record, and it’s because I know what it means to deliver real value. It’s never been about making empty promises or over-promising something we can’t do. If we say we’re on it, we mean it. And if we can’t do it, we’ll be upfront about it.
Recruitment is full of professionals who give the industry a bad name by focusing on quick wins instead of building genuine relationships. Too often, recruiters tell clients or candidates what they want to hear, without having the depth to back it up. That’s not us.
At Substance, we’re committed to transparency, honesty, and meaningful work. We don’t pretend to have all the answers, but when we do, you can trust we’ll follow through. And when we don’t, we’ll tell you straight. Our goal is to redefine recruitment by showing that there’s more to this industry than just filling seats—it’s about delivering substance.
Whether you’re a client looking to fill a key role or a candidate searching for the right opportunity, you deserve a recruitment partner who goes beyond surface-level promises. You deserve a partner with *substance*. That’s why we launched Substance, and that’s what we’ll always stand for.
