About Deema

An esteemed MBA graduate with Merit from Trinity College Dublin and a CIPD UK Level 7 certified professional, brings over 15 years of distinguished leadership in Talent Acquisition across the APAC and MEA regions. Her extensive expertise ranges from high volume campus hiring to specialized technical and executive roles, significantly impacting both in-house and agency settings within dynamic, fast-paced environments. Her career includes pivotal roles at leading technology firms such as Booking.com, LinkedIn, and Fortune 100 Chemical firm -MBCC (Spun off from BASF) and JobsDB.com, and she has spent more than a decade at top agencies like Morgan McKinley, Hays, and Reed.

Track Record

Recognized consistently for over a decade, as ‘Top Billing Recruiter in APAC and EMEA’, Rising Star and Values Award for Innovation at Reed and Volt, and a consistent ranking among the top performers at Morgan McKinley.

At Booking.com, Deema has excelled through robust stakeholder management, skilled negotiation, and strategic business partnerships. Her leadership has driven key initiatives, achieving a 60% reduction in recruitment costs, amounting to €3M in savings, and a 31% decrease in time-to-hire. She has also been instrumental in revitalizing employer branding and pioneering diversity and social recruiting strategies in challenging markets including Japan, China, Korea, and all of Southeast Asia.

Her technological proficiency is notable, with expertise in various TA Ops/Analytics/CRM tools and ATS systems such as Greenhouse, SAP SuccessFactors, Workday and Workable.

Deema’s ability to manage senior stakeholders has fostered trusted relationships across diverse client bases in the Commerce & Industry and FinTech sectors, encompassing Fortune 500 companies and startups alike. 🚀

Notable Clients

Fortune 500, SMB, and Start-Ups in Asia-Pacific, Japan, S. Korea, China, Middle East, Africa and Europe – Technology (Apple, Meta, Huawei, SAP, Dell, HP, BMC, Avnet), Travel-Tech (Skyscanner, Travelport, Booking.com), eCommerce (Grab, Lazada), Pharma (Pfizer, Novartis, GSK, Roche, Bayer, AstraZeneca), Retail (Nike, Adidas, Decathlon, Sephora, Estee Lauder), FMCG (Beiersdorf, Diageo, Heineken, Cadbury, Nestle, Mondelez), Consumer Electronics (Electrolux, Bosch, Philips), Financial Services (Barclays, Citibank, Amex, Mastercard, Credit Suisse), Real Estate (EMAAR, CBRE), Consulting (Accenture, KPMG), Media (WPP, Publicis, Nielsen), Education (INSEAD, Curtin), Chemical, Shipping and Oil & Gas (Sabic, Conoco Philips, BW Maritime, Thome, Eastman Chemical, Shell, DSM)

What you’ll be expecting

• As a recruiter, Deema is direct and values transparent conversation
• Fun to work with (as per her colleagues)
• Her ex subordinates often qoute:  “A tough but a caring and nurturing leader.” (that’s what they said)
• Speed & Meticulousness in recruiting (her clients and stakeholder said so)
• Excellent Candidate Relationships and Management (her ex bosses and clients said so)
• No Delulu-ness (that’s what she said)
• Values work life balance but still get the job done exceptionally!
• An ISFJ who is always mistaken as an ESFJ 
• StrengthsFinder: Achiever, Arranger, Connectedness, Relator, Individualization, Strategic, Positivity, Belief, Responsibility, Empathy
• You don’t need to know her love languages.
• Bonus: Career Coaching will be given whenever necessary
  
  

Level Up Career Accelerator (formerly CareerCare)

Beyond executive search and talent acquisition, Deema is the Founder of Level Up Career Accelerator (formerly CareerCare) — a high-impact, results-driven career transformation platform designed for professionals who want outcomes, not motivation.

Unlike generic career coaches, Deema brings real hiring authority, decision-maker insight, and market truth into every coaching engagement. With over 15 years of placing, assessing, rejecting, promoting, and advising candidates across APAC, EMEA, and MEA, she coaches from the inside of the hiring system, not the sidelines.

Level Up focuses on:

• Senior and mid-career professionals navigating transitions, stagnation, or reinvention
• Executives preparing for high-stakes roles, interviews, and compensation negotiations
• Candidates targeting competitive markets such as Singapore, Japan, Europe, and the Middle East

Deema has coached and placed junior to C-suite professionals across Singapore, Indonesia, Malaysia, China, India, UAE, Ireland, Canada, and Europe, with a ~90% success rate across structured programs and intensive 1:1 engagements. References are available upon request.

What differentiates Level Up:

• Coaching grounded in real hiring decisions, not theory
• CVs, LinkedIn profiles, and interview preparation built to pass actual recruiter and hiring-manager scrutiny
• Direct, honest feedback — no fluff, no false reassurance, no “manifestation” tactics
• Practical strategies aligned with current market realities, not outdated job-search advice

In short: Deema doesn’t coach hypotheticals — she coaches for hireability, credibility, and results.