DEEMA YANNI MA'AT

 

Based in Singapore | Internationally Mobile | Remote Locations: Usually seen in Europe or Svalbard.

About Deema

An esteemed MBA graduate with Merit from Trinity College Dublin and a CIPD UK Level 7 certified professional, brings over 15 years of distinguished leadership in Talent Acquisition across the APAC and MEA regions. Her extensive expertise ranges from high volume campus hiring to specialized technical and executive roles, significantly impacting both in-house and agency settings within dynamic, fast-paced environments. Her career includes pivotal roles at leading technology firms such as Booking.com, LinkedIn, and Fortune 100 Chemical firm -MBCC (Spun off from BASF) and JobsDB.com, and she has spent more than a decade at top agencies like Morgan McKinley, Hays, and Reed.

Track Record

Recognized consistently for over a decade, as ‘Top Billing Recruiter in APAC and EMEA’, Rising Star and Values Award for Innovation at Reed and Volt, and a consistent ranking among the top performers at Morgan McKinley.

At Booking.com, Deema has excelled through robust stakeholder management, skilled negotiation, and strategic business partnerships. Her leadership has driven key initiatives, achieving a 60% reduction in recruitment costs, amounting to €3M in savings, and a 31% decrease in time-to-hire. She has also been instrumental in revitalizing employer branding and pioneering diversity and social recruiting strategies in challenging markets including Japan, China, Korea, and all of Southeast Asia.

Her technological proficiency is notable, with expertise in various TA Ops/Analytics/CRM tools and ATS systems such as Greenhouse, SAP SuccessFactors, Workday and Workable.

Deema’s ability to manage senior stakeholders has fostered trusted relationships across diverse client bases in the Commerce & Industry and FinTech sectors, encompassing Fortune 500 companies and startups alike. 🚀

Notable Clients

Fortune 500, SMB, and Start-Ups in Asia-Pacific, Japan, S. Korea, China, Middle East, Africa and Europe Technology (Apple, Meta, Huawei, SAP, Dell, HP, BMC, Avnet), Travel-Tech (Skyscanner, Travelport, Booking.com), eCommerce (Grab, Lazada), Pharma (Pfizer, Novartis, GSK, Roche, Bayer, AstraZeneca), Retail (Nike, Adidas, Decathlon, Sephora, Estee Lauder), FMCG (Beiersdorf, Diageo, Heineken, Cadbury, Nestle, Mondelez), Consumer Electronics (Electrolux, Bosch, Philips), Financial Services (Barclays, Citibank, Amex, Mastercard, Credit Suisse), Real Estate (EMAAR, CBRE), Consulting (Accenture, KPMG), Media (WPP, Publicis, Nielsen), Education (INSEAD, Curtin), Chemical, Shipping and Oil & Gas (Sabic, Conoco Philips, BW Maritime, Thome, Eastman Chemical, Shell, DSM)

What you’ll be expecting

  • As a recruiter, Deema is direct and values transparent conversation
  • Fun to work with (as per her colleagues)
  • Her ex subordinates often qoute:  “A tough but a caring and nurturing leader.” (that’s what they said)
  • Speed & Meticulousness in recruiting (her clients and stakeholder said so)
  • Excellent Candidate Relationships and Management (her ex bosses and clients said so)
  • No Delulu-ness (that’s what she said)
  • Values work life balance but still get the job done exceptionally!
  • ISFJ who is always mistaken as an ESFJ 
  • You don’t need to know her love languages.
  • Bonus: Career Coaching will be given whenever necessary

 

What you’ll need to work with Deema

  • Fluency in English 
  • Full Transparency
  • Gaslighter not welcome

JOIN SUBSTANCE

No ping pong tables or bean bag chairs, just flexibility or remote locations.

Get what you need to succeed

  • Flexibility working overseas
  • Speak Up Space
  • Work-Life Balance
  • Job title is not an identity
  • Work is not life – its just part of it!
  • Great Commission

 

 

DISCOVER OUR VALUES

We believe that any success at Substance comes from two things: our people and our people. Our people is our DNA, it defines who we are, how we operate, and how we handle disagreements with each other. We operate, hire, develop, and promote brilliant people based on the values below.

 

Get It Done

Substance always push through!
 We stopped listening to excuses a long time ago – we care about results. We believe that grit, determination, skill, smartness, and courage can break through almost any wall.

Deliver WOW

We love building great relationships and great results. We love delighting our customers and our candidates.

Dream Team

We select, coach, and retain the top talent only and give them all the support to achieve greatness.

Never Settle

Substance is for those who always strive for excellence, for those who want to become the best in the world at what they do, for those who would never settle for less. 

Think Deeper

Logic, reason, and common sense prevail over everything else in decision making at Substance. We are open-minded, we listen, and we are always in search of the truth.