Substance introduce you to LevelUp
At Substance, we’ve spent years helping companies hire smarter.
Now, we’re using that same insider knowledge to help you get hired smarter.
We’re proud to introduce Level Up — our dedicated career coaching and job accelerator brand.
Why Level Up Exists
We’ve seen the hiring process from every angle — as agency recruiters, in-house talent leaders, and corporate hiring managers. We know what gets candidates hired… and what keeps them stuck.
Level Up was built to close that gap. No theory, no “motivational fluff” — just straight, actionable strategies that get results in today’s job market.
Who’s Behind Level Up
Level Up is built by Deema, a recruiter and career coach with 11 years of hands-on coaching experience through her own brand, CareerCare.
Over the past decade, she’s successfully helped hundreds of candidates — and even more when COVID first hit, when job markets were collapsing and competition was brutal. Candidates who worked with Deema landed offers when others couldn’t even get callbacks.
She brings that same proven, crisis-tested approach to Level Up — now backed by Substance’s recruitment expertise and market reach.
The Origin Story: From CareerCare to Level Up
CareerCare started as a one-woman coaching practice. Deema ran it alongside her recruitment career, working evenings, weekends, and even during lunch breaks to help jobseekers fix their CVs, sharpen their interviews, and land better roles.
When COVID hit, CareerCare became a lifeline. While many coaches struggled, Deema doubled down — building strategies that worked in a market where job postings had vanished overnight. Her clients landed interviews at global companies, negotiated competitive offers, and transitioned into new industries when most were frozen out of the market.
Level Up is the evolution of that work — taking the proven CareerCare methods, scaling them with Substance’s recruitment insights, and packaging them into structured, results-driven programs designed for today’s competitive hiring landscape.
Who It’s For
- Mid to senior professionals ready for their next role but stuck in limbo
- Leaders making a career pivot and needing to rebrand fast
- High-performers who want to skip the guesswork and win the offers they deserve
- Candidates who can’t afford to waste months sending out CVs with no callbacks
What We Do
Our coaching is built for speed, clarity, and impact — not endless sessions that lead nowhere.
At Level Up, you’ll get:
- Elite CV & LinkedIn Branding – Position yourself like a top candidate in your industry, not just another applicant.
- Job Search Strategy – Stop relying on job boards; start getting in front of decision-makers.
- Interview Coaching – Learn how to answer like the person they want to hire, not the person they forget.
- Offer Negotiation – Maximise your package and walk away with confidence.
- Mock Interviews & Q&A Packs – Real recruiter questions, real hiring insights, real prep.
Every program is tailored, intense, and outcome-focused — designed by recruiters who have placed hundreds of candidates in roles they once thought were out of reach.
What Makes Us Different
- We’ve been on the other side of the table – heading talent acquisition for LinkedIn, Booking.com, and BASF/MBCC.
- We know what hiring managers really look for – because we’ve been the ones deciding.
- We play for results – not “self-discovery” journeys that eat up time but deliver no offers.
- We have crisis-proven success – helping candidates land jobs during one of the toughest hiring climates in history.
The Bottom Line
Level Up is where candidates stop guessing and start winning.
If you’re tired of sending out applications and getting silence, or if you know your CV doesn’t reflect your true value, it’s time to work with a coach who knows exactly how to position you for success.
Learn more and start your career acceleration today → Visit Level Up
